Zócalo | Case

Goal

After a spring that has affected all restaurant operations, Zócalo needed to increase the number of visitors and make their presence felt in a geographically relevant area. Of course, taking into account regulations and encouraging to choose take-away.

Lösning

Despite the ongoing pandemic, people are constantly moving in the area around the restaurant, which is located in the Mall of Scandinavia. The need for good and fresh lunches and dinners will always exist, what was needed was to communicate that Zócalo exists and remind people of this need. We also want everyone who has seen the ads to remember Zócalo, so that they are cognitively close at hand even if the craving for Fresh Happy Mex arises one week later.

Because of this, it is important to constantly communicate the brand. The tools for this were videos that showcases both the food and the unique environment, something that is important as we want potential visitors to recognise the premises from the advertisements. In addition, we have used, among other things, custom stories tailored for interaction, as an interaction means that the target audience is likely to have engaged with the ad at a higher level than if they had simply scrolled past it.

All advertisements have been geographically limited to the area around the restaurant, as the aim is to show a presence to the people who move there daily or are visiting nearby.