About Begg x Co

Begg x Co have been making beautiful scarves in Scotland since 1866.

The small coastal town of Ayr has been at the heart of the brand for over a century, since founder Alex Begg opened his first mill and began working with skilled local weavers. Begg x Co original ethos is successful thanks to the modern team of dedicated craftsmen, who continue to source the best quality yarns to create timeless, versatile products that are heavenly to touch and a joy to own.

ROAS
3,4x
Return on ad spend

Unique landing page views
18 208
per month

Goal

Begg x Co’s challenge was to demonstrate the quality of their products through their Facebook and Instagram advertising. As Begg x Co has products with a high quality and price range, there was a challenge in maintaining a profitability with a longer purchase cycle and a different attribution window.

Solution

Through a campaign strategy that considers every part of the customer journey, we’ve been able to deliver the right content to the right people at the right time. This detailed strategy is rooted in active optimisation and testing of what communicates most effectively across all customer stages, and how these elements interact with each other. The end result is a digital customer journey that communicates value and quality in both products and Begg x Co as a brand.

The tools required were a combination of high quality videos that directly demonstrate a strong sense of the brand and showcase the quality of both the products and the brand, together with a well executed remarketing strategy that reaches out with relevant products to people who have already shown interest in them.

“Trendflow have been so insightful and helped guide our customers through our consumer journey getting the brand in front of the right people utilising the power of Facebook advertising. Their expert insight is refreshing and makes our jobs a lot easier!”

Rosie Riddell, Marketing Manager på Begg x Co

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Address

Trendflow Limited
45 Fitzroy Street,
London, W1T 6EB

Contact

info@trendflow.uk